RESEARCH: THE TAKING OF PELHAM 1 2 3 (1975) RADIO TRAILER

• This trailer opens with dialogue "one twenty three pm" which sets the plot of the film
• The recognizable soundtrack a second later allowing listener to relate both the dialogue and the music to the specific film

• There are two snippets of dialogue directly from the film which, to some, may enable them to recognise specific actors. It does also aid in telling the listener the plot of the film.

• A reference is made to the book from which the film has been based. This enables people to relate the book and film and also encourages listeners to see the film because it is a new way to experience the story.

• The trailer concludes with telling the listener when and where the film will be shown.

RESEARCH: SUPERMAN (1978) RADIO TRAILER

• The trailer opens with the Superman theme music. This music is inspirational and tells the listener the genre of film it will be - action and adventure - superhero.

• The opening line says 'sooner then you think, you'll believe a man can fly' this emphasises the genre and gives the listener a hint into what they can expect from the film. 
• 'You'll believe a man can fly' is the tag line of the movie. This is said dramatically and intrigues the listener as to what they can expect from the film. The dialogue spoken claims Superman is as real as one of us. This furthers listeners expectation and excitement as they want to see who this man is and what he can do.
• The trailer ends with telling the listener that there has been use of modern technology then saying who's the director (which may further attract audiences). Finally saying the certificate of the film and when and where the film will be shown.

RESEARCH: STAR WARS (1978) RADIO TRAILER

• This trailer opens with the recognizable Star Wars soundtrack and the sound of lasers which instantly allows the listener to associate the trailer with the sci fi genre.

• The opening line says 'Star Wars, the galaxy's most popular movie' which gives the title of the movie and further specifies the genre with the use of the word 'galaxy' suggesting again that it is sci fi. 

• The trade mark Star Wars theme tune runs throughout the radio trailer building tension about the film.

• The trailer concludes with telling the listener when and where the film will be shown and finally ends with the tag line of 'may the force be with you'

RESEARCH: RADIO TRAILERS

I investigated radio trailers for films using 1970s radio adverts for cult movies.

This is a very rich resource which introduced me to dozens of radio adverts. Most had a clear generic structure:

• Firstly, an Introductory soundtrack with key sound codes that signal genre
• An Introductory voice over which often specifies the genre
• A section of dialogue from the actual movie, this is usually dramatic and sets expectations and key themes
• The musical soundtrack is usually from the movie and it underpins dialogue the dialogue
• Spoken tag line from the poster
• They finish with a voice over giving information on when and where the film is showing.

AUDIENCE RESEARCH

Using BFI exit polls on their website I researched the audiences of films similar to mine.

When looking at the film Le-Weekend, 2013 I found the following

In Summer in February, 2013 I found the following

From these I can see that my target audience would be males and females aged 15 to 30 because of the relateble themes.

RESEARCH: HIGH MAINTENANCE FILM POSTER

The genre of this film is Sci-Fi and it is signaled in the poster in various ways. The positioning of the light on the close up of the face presents the face in an glossy, shiny, almost unreal state.

The poster supplies the reader with information as to who's starring in the film, the producer and director and when the film will be released.

RESEARCH: COLD FILM POSTER??

Today I researched short film posters. It was extremely hard to track down any P&A for the short film Cold. This may have been because the film distribution budget was very small. However, after further research I found that there was a poster on Cold Twitter page.

The rain on the poster creates a sense of cold within the actual poster and sets the scene and genre of sadness and loneliness for the actual film. The colour blue predominates in order to convey the emotional barrenness of community life. The time of day (early evening) weans the light is fading and people are ending there day, leaving work or school to face a lonely evening. This makes viewers aware of the isolated, lonely and cold position of their lives.

The institutional information on the poster includes the films website address www.coldthefilm.com however, it appears this website is no longer live. The poster also provides the twitter @COLDTHEFILM which provides updates on the film. No release date is given, merely 'coming soon'

Twitter page used to attract and address their audience, although the audience following is only 290