RADIO TRAILER

My radio trailer can be found here

Planning:

clink of beer glasses
'its always the girls that cheat'
Butt, sometimes 1 girl just isn't enough
3 dates
3 girls
So whats gonna happen when they realize its the same guy
'i know what we need to do'
Gotcha, a new short film by Bryn Williams Certificate 15
Premiering next month at the BFI Future Film Festival on the 21st February 2015 at BFI Southbank London as part of an exciting day of affordable screen fiction for young film makers and audiences. 

• Firstly, an Introductory soundtrack with key sound codes that signal genre
• An Introductory voice over which often specifies the genre
  One go-getting guy. Three great dates. Three great girls. Each thinks they're 'the one'. But what happens when Amy goes to her Zumba class and finds that Bella's been drinking Bellinis with her man and Cindy's been snuggling up to him in the cinema. Blindsided, a new short film by Bryn Williams Certificate 15
  
• A section of dialogue from the actual movie, this is usually dramatic and sets expectations and key themes
• The musical soundtrack is usually from the movie and it underpins dialogue the dialogue
• Spoken tag line from the poster
• They finish with a voice over giving information on when and where the film is showing. Premiering next month at the BFI Future Film Festival on the 21st February 2015 at BFI Southbank London as part of an exciting day of affordable screen fiction for young film makers and audiences.

RESEARCH:

Radio Statistics

BBC Radio 1 The number sees an increase in audience both on the year and the quarter to nearly 6 million listeners.
The show, which started in September 2012, has a weekly reach of 5.97 million from 5.85m last quarter and 5.89m last year.
The network has a target audience of 15 to 29-year-olds.
The most common age of a Radio 1 listener is 17 and the network reaches 40% of all 15 to 24-year-olds in the UK. (BBC, 2014)

BBC Radio 2 has once again reached a record audience over the past three months, according to new figures.

The network drew a weekly audience of 15.57m, with Chris Evans Breakfast Show pulling in a record audience of 9.83 million listeners every week. (BBC News, 2014)

Capital Extra statistics

My radio trailer draft: Dialogue from the movie: It's always the girls who cheat (pub scene)

Give information on when and where will be shown

script:

One go-getting guy. Three great dates. Three great girls. Each thinks they're 'the one'. But what happens when Amy goes to her Zumba class and finds that Bella's been drinking Bellinis with her man and Cindy's been snuggling up to him in the cinema. 
Gotcha, a new short film by Bryn Williams
certificate 15

THIS SUMMER

• Firstly, an Introductory soundtrack with key sound codes that signal genre
• An Introductory voice over which often specifies the genre
  One go-getting guy. Three great dates. Three great girls. Each thinks they're 'the one'. But what happens when Amy goes to her Zumba class and finds that Bella's been drinking Bellinis with her man and Cindy's been snuggling up to him in the cinema. Blindsided, a new short film by Bryn Williams Certificate 15
  
• A section of dialogue from the actual movie, this is usually dramatic and sets expectations and key themes
• The musical soundtrack is usually from the movie and it underpins dialogue the dialogue
• Spoken tag line from the poster
• They finish with a voice over giving information on when and where the film is showing. Premiering next month at the BFI Future Film Festival on the 21st February 2015 at BFI Southbank London as part of an exciting day of affordable screen fiction for young film makers and audiences.

Research: BBC Radio 1 The number sees an increase in audience both on the year and the quarter to nearly 6 million listeners.
The show, which started in September 2012, has a weekly reach of 5.97 million from 5.85m last quarter and 5.89m last year.
The network has a target audience of 15 to 29-year-olds.
The most common age of a Radio 1 listener is 17 and the network reaches 40% of all 15 to 24-year-olds in the UK. (BBC, 2014)

BBC Radio 2 has once again reached a record audience over the past three months, according to new figures.

The network drew a weekly audience of 15.57m, with Chris Evans Breakfast Show pulling in a record audience of 9.83 million listeners every week. (BBC News, 2014)



Sweeny 2 Radio Trailer

 

• The trailer opens with dialogue directly from the film. This immediately tells the listener the main story line of the film
• As this is the second movie in a sequel listeners already know what to expect. Also, it makes the music (playing in the background) recognizable to them.
• The voice over emphasizes that this is the second movie and that the actors are the same. This makes it a more viable option to the listeners as if they liked Sweeney 1 because they liked the actors, chances are they'll like Sweeney 2.
• At the end the voice over states where and when the film will be shown and also what its certificate is.

The taking of pelham Trailer:

• This trailer opens with dialogue "one twenty three pm" which sets the plot of the film
• The recognizable soundtrack a second later allowing listener to relate both the dialogue and the music to the specific film

• There are two snippets of dialogue directly from the film which, to some, may enable them to recognise specific actors. It does also aid in telling the listener the plot of the film.

• A reference is made to the book from which the film has been based. This enables people to relate the book and film and also encourages listeners to see the film because it is a new way to experience the story.

• The trailer concludes with telling the listener when and where the film will be shown.

Superman Trailer:

• The trailer opens with the Superman theme music. This music is inspirational and tells the listener the genre of film it will be - action and adventure - superhero.

• The opening line says 'sooner then you think, you'll believe a man can fly' this emphasises the genre and gives the listener a hint into what they can expect from the film. 
• 'You'll believe a man can fly' is the tag line of the movie. This is said dramatically and intrigues the listener as to what they can expect from the film. The dialogue spoken claims Superman is as real as one of us. This furthers listeners expectation and excitement as they want to see who this man is and what he can do.
• The trailer ends with telling the listener that there has been use of modern technology then saying who's the director (which may further attract audiences). Finally saying the certificate of the film and when and where the film will be shown.

Star Wars Trailer:

• This trailer opens with the recognizable Star Wars soundtrack and the sound of lasers which instantly allows the listener to associate the trailer with the sci fi genre.

• The opening line says 'Star Wars, the galaxy's most popular movie' which gives the title of the movie and further specifies the genre with the use of the word 'galaxy' suggesting again that it is sci fi. 

• The trade mark Star Wars theme tune runs throughout the radio trailer building tension about the film.

• The trailer concludes with telling the listener when and where the film will be shown and finally ends with the tag line of 'may the force be with you'

I investigated radio trailers for films using 1970s radio adverts for cult movies.

This is a very rich resource which introduced me to dozens of radio adverts. Most had a clear generic structure:

• Firstly, an Introductory soundtrack with key sound codes that signal genre
• An Introductory voice over which often specifies the genre
• A section of dialogue from the actual movie, this is usually dramatic and sets expectations and key themes
• The musical soundtrack is usually from the movie and it underpins dialogue the dialogue
• Spoken tag line from the poster
• They finish with a voice over giving information on when and where the film is showing.