Evaluation Q1. Genre Conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products?



My research into the short film genre, and the related radio trailers and posters, highlighted the following codes and conventions
  • film length (around 5 minutes), 
  • small number of characters 
  • and a plot twist. (ALL THIS ON TITLE PAGE)
Page 2 SCREENSHOT of film poster
Page 3 (TEXT) My film is 4 minutes long and its narrative structure is tight. 
The opening scene sets out the theme - the battle between the sexes - with the boy asserting to his conspiratorial male friend, ‘It's always the girls who cheat', followed by his series of dates which forms the plot. This is the first hint that the boy isn't all he seems.
Page 4 SCREENSHOT of Elliot and Bryn with drinks in pub
Page 5 (TEXT)The film's short length means that the plot is tightly structured and follows Todorov's model with 5 stages of narrative: equilibrium, disequilibrium, recognition, attempt to repair equilibrium and new equilibrium. 
Page 6 SCREENSHOT : PHOTO COLLAGE OF 5 stages
Page 7 (TEXT) In my film: Equilibrium: the boys believe that relationships fail not because what men do but because of what girls do.
Disequilibrium: the protagonist goes on several dates all with different women.
Recognition of disorder: when the girls all receive the same text.
Attempt to repair disorder: the girls confront the protagonist through the Facebook expose.
New equilibrium: the protagonist is forced to reassess his vision of the world once the girls have put him in his place.
Page 8 SCREENSHOT OF CHARACTERS: CLOSE UPs IN COLLAGE FORMAT
Page 9 The twist comes in the gym scene which shows the audience that all the girls know each other and have all been dating the same boy, this is where they come up with their revenge. 



It can also be said Levi-strauss's theory agrees with my film. In my film there is the battle of the sexes in that the man starts off by asserting that its women who cant be trusted and that they always cheat on their partners. A new type of conflict emerges as the woman unite against a common enemy, their former boyfriend to unmask and shame him. The balance of power has changed at the end and a new equilibrium forged.


An important aspect throughout my film was the mise-en-scene. For example, the opening scene is filmed at a pub with 2 pints. I chose my camera angles very carefully, I leave the camera flat on them. I place my 2 characters opposite each other and I leave the camera on them for a long time. This signals to the audience the significance of this scene as the exposition. The pub setting is a relatable place for my target audience. 
The following date scenes are set in places to which my audience can relate. For example, the second date is set in an indian restaurant. This shows that although the boy is on his second date within 2 days he is still trying hard to get the girl. This scene helps the audience  see that the boy is comfortable just moving from one girl to another, the boy stays the same, just the girl and the setting changes. 


The sound I use when the title of my film appears is crucial to the film. It is an upbeat tune which creates a sense of childishness and a lack of care. The music is also played at the end of the film after the boy says 'theres always tomorrow'. The music here links the ending back to the beginning and shows how the boy still wants to carry on doing what he wants to.


My poster also follows the codes and conventions of short film posters. It has the institutional information at the bottom. It also includes the tag line of the short film. My research highlighted that these were the key aspects in short film posters.


My radio trailer also follows the correct codes and conventions. It features aspects of speech from the short film. It tells the audience of the tag line. As well as this, it contains music recognisable from the short film and when and where it can be seen. From my research, these are the most important aspects present in all film radio trailers.

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