POSTER


RESEARCH:  
For my ancillaries I am aware I need to research film posters and radio trailers. I have chosen to research a recent movie called The Book of Eli. This film has both a film poster and a radio trailer. I used this website to listen to the trailer.

 Radio Trailer: This radio trailer differs from the older trailers I listened to because there is no diologue from the actual movie. The dramatic voiceover sets the genre of the movie and a slight insight into the plot. The voiceover is also how the listener is informed about the lead actor.
 

The film poster is much like the short film posters I have analysed. It gives the title The Book Of Eli and also the tag line 'Some will kill to have it, He will kill to protect it.' The poster conveys the genre of the film with the darkness of the clouds, lack of colour and the weapon on the lead actors back. The lead actor (Denzel Washington) is in the forefront of the poster and will stand out to viewers of the poster. This is important as people who enjoy movies with Denzel Washington in, will want to see him  in this film.
The institutional information includes the release date (January15, 2010) and the certification (rated R)

Both the film poster, the radio trailer and the main film all work together. In this case, it can be said that both the radio trailer and the poster specify the genre of the film and that Denzel Washington is starring. The main film ties this all together by providing the genre  and action of the film as well as starring Denzel Washington as the main actor.



RESEARCH INTO HIGH MAINTENANCE: The genre of this film is Sci-Fi and it is signaled in the poster in various ways. The positioning of the light on the close up of the face presents the face in an glossy, shiny, almost unreal state.

The poster supplies the reader with information as to who's starring in the film, the producer and director and when the film will be released.



RESEARCH INTO COLD: Today I researched short film posters. It was extremely hard to track down any P&A for the short film Cold. This may have been because the film distribution budget was very small. However, after further research I found that there was a poster on Cold Twitter page.

The rain on the poster creates a sense of cold within the actual poster and sets the scene and genre of sadness and loneliness for the actual film. The colour blue predominates in order to convey the emotional barrenness of community life. The time of day (early evening) weans the light is fading and people are ending there day, leaving work or school to face a lonely evening. This makes viewers aware of the isolated, lonely and cold position of their lives.
The institutional information on the poster includes the films website address www.coldthefilm.com however, it appears this website is no longer live. The poster also provides the twitter @COLDTHEFILM which provides updates on the film. No release date is given, merely 'coming soon'

Twitter page used to attract and address their audience, although the audience following is only 290



The Fill Me In print poster conveys the genre of the film. The poster is of simple design and only highlights the 3 main characters. Although a simple poster, it makes you think about what is happening. This is much like how the short film makes the viewers think about what is happening. The text is also plane and simple and has an effect as if it has been filled in which is a play on words. 



RESEARCH INTO FILL ME IN: The tag line "would you give him a second chance" and the way the man is situated in between the two females suggests a sense of the man being unfaithful. All of these factors combined suggests the target audience is young adults.

The institutional information includes the film website address http://www.itsupshot.com/portfolio/fill-me-in/ which is very simple, merely giving the names of the director, cinematographer, producers and writer. Most film websites would be much more highly developed and invite audience interactivity. No release date is given merely 'coming soon'.


PLANNING:  
I have researched short film posters and identified a set of codes and conventions which I have used to inform my initial planning of my film poster.

  • Producer's name: A Bryn Williams film
  • Film Title in large font: GOTCHA
  • Production Company: Hands On
  • Names of actors: Elliot Hogan, Agatha Parry, Amber Saville, Georgina Self, Bryn Williams
  • Written, directed and produced by: Bryn Williams
  • COMING SOON
  • WWW.HANDSON.COM/GOTCHA
  • Twitter
  • HANDSON PRESENTS GOTCHA STARRING BRYN WILLIAMS   ELLIOT HOGAN   AMBER SAVILLE
    GEORGINA SELF    AGATHA PARRY   WRITTEN   DIRECTED   &  PRODUCED   BY   BRYN WILLIAMS
                                                                                                                                                                COMING SOON
                                                                                                                        WWW.HANDSON.COM/GOTCHA


Today I spent some time practicing using Photoshop. A possibility for my poster is to have a picture of the man with within his torso. Therefore, I tried to practice doing this on Photoshop. As you can see from the picture below, alignment of the image of the girls is difficult however, it is possible to do.




CONSTRUCTION


This is the original picture taken which I planned to use
At first I planned to place the main characters on a white background. However, on photoshop it was difficult to precisely isolate the characters.
This is another attempt at the poster but I didn't like the colour or layout.

When making the final design for my poster I opted to make a design which positioned the boy as in control. To start I chose a font which was appropriate for the film. I then decided to put an image of the three girls into the letters. The girls are all looking up (which will be where the boy is) creating a sense of distrust towards the boy.
I added the title to an A3 size page and set the background to an off white colour to make the writing clearer and the boy in his white shirt stand out more. I added my tag line 'sometimes one girl just isn't enough' and the information found at the bottom of the poster.
Here I added the picture of the boy. I positioned him so it appears as if he is leaning on the word 'Gotcha'.  He is then seen as the person the girls are looking at. He is positioned with a smile to make him appear slightly smug and proud of himself which matches the character he plays in the film.
Here I changed the font of my tag line to make it more casual. I added the twitter, Facebook and Instagram symbols. Then finally made the 'Coming July 2015' match the colour of the boys tie to make it stand out.



I repositioned the social media symbols. I also added a silhouette of 2 martini glasses and a beer glass as they are used in my film. I positioned them in the open space under the tag line. This is my final poster for my short film. 




2 comments:

  1. This is an excellent production that fulfils all criteria for the brief. It succeeds as a film poster that attracts and addresses its target audience as well as tying in effectively with the film and radio trailer to promote the film in a synergetic package of products. It attracts its target audience with its prominent mid shot of the smiling protagonist posed confidently leaning on his troupe of girlfriends. Visual codes include martini glasses and a beer tumbler, used as significant match cuts in the edit. It signals its dramatic comedy genre with its bright fish-eye tittle that contains the three minor female characters, clearly subservient to his desires. Institutional information (credits, date, production company) written in appropriate font. Social media platforms added (Twitter, FB, Instagram). Tag line from film intrigues and signals narrative / genre. Excellent work finished to a high standard.

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  2. Also noteworthy is the thorough genre research (4 pieces of analysis) and drafting process supplied.

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