Radio Trailer: This radio trailer differs from the older trailers I listened to because there is no diologue from the actual movie. The dramatic voiceover sets the genre of the movie and a slight insight into the plot. The voiceover is also how the listener is informed about the lead actor.
The film poster is much like the short film posters I have analysed. It gives the title The Book Of Eli and also the tag line 'Some will kill to have it, He will kill to protect it.' The poster conveys the genre of the film with the darkness of the clouds, lack of colour and the weapon on the lead actors back. The lead actor (Denzel Washington) is in the forefront of the poster and will stand out to viewers of the poster. This is important as people who enjoy movies with Denzel Washington in, will want to see him in this film.
The institutional information includes the release date (January15, 2010) and the certification (rated R)
Both the film poster, the radio trailer and the main film all work together. In this case, it can be said that both the radio trailer and the poster specify the genre of the film and that Denzel Washington is starring. The main film ties this all together by providing the genre and action of the film as well as starring Denzel Washington as the main actor.
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