As part of our researcg into the short film genre, we studied Ridley Scott's
Life in a Day (dir. Kevin McDonald, 2011) from an artistic and institutional point of view.
- It is a striking example of a crowd-sourced film as it results from Ridley Scott's invitation to people around the world to contribute video taken on one single day, 24th July 2010
- Convergence (coming together of different technologies in one platform) was used in the production practices of this film.
- Consumers no longer just consume but they also produce. This film only had the capability of being made recently due to the advances of technology and the ease of recording and sharing videos.
- The film "couldn't have been made without technology. Ten years ago it wou;'ve been impossible" (Joe Walker, date July 29th 2011)
- This film shows the trend of consumers as producers which technologies such as Web 2.0 have enabled.
- This illustrates what Wesch calls 'participatory culture' as this video explains.
- This film debuted at Sundance Film Festival then was distributed straight to youtube, free of charge for anyone to watch. However, P&A was conventional in the form of film posters.
You researched trends in film making and discovered how Web 2.0 has furthered participatory culture. Good work.
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