RESEARCH: RADIO TRAILERS

I investigated radio trailers for films using 1970s radio adverts for cult movies.

This is a very rich resource which introduced me to dozens of radio adverts. Most had a clear generic structure:

• Firstly, an Introductory soundtrack with key sound codes that signal genre
• An Introductory voice over which often specifies the genre
• A section of dialogue from the actual movie, this is usually dramatic and sets expectations and key themes
• The musical soundtrack is usually from the movie and it underpins dialogue the dialogue
• Spoken tag line from the poster
• They finish with a voice over giving information on when and where the film is showing.