RESEARCH: RADIO STATISTICS

BBC Radio 1 The number sees an increase in audience both on the year and the quarter to nearly 6 million listeners.
The show, which started in September 2012, has a weekly reach of 5.97 million from 5.85m last quarter and 5.89m last year.
The network has a target audience of 15 to 29-year-olds.
The most common age of a Radio 1 listener is 17 and the network reaches 40% of all 15 to 24-year-olds in the UK. (BBC, 2014)

BBC Radio 2 has once again reached a record audience over the past three months, according to new figures.

The network drew a weekly audience of 15.57m, with Chris Evans Breakfast Show pulling in a record audience of 9.83 million listeners every week. (BBC News, 2014)

RESEARCH: SWEENY 2 (1978) RADIO TRAILER

Sweeny 2 Radio Trailer

 

• The trailer opens with dialogue directly from the film. This immediately tells the listener the main story line of the film
• As this is the second movie in a sequel listeners already know what to expect. Also, it makes the music (playing in the background) recognizable to them.
• The voice over emphasizes that this is the second movie and that the actors are the same. This makes it a more viable option to the listeners as if they liked Sweeney 1 because they liked the actors, chances are they'll like Sweeney 2.
• At the end the voice over states where and when the film will be shown and also what its certificate is.